RÉSUMÉ

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Senior Marketing Copywriter / Content Strategist

Domain expertise in digital marketing communications with an outcome-centric approach

Key catalyst in introducing and executing innovative, effective ways to guide prospects and customers to commitment and loyalty through concise, compelling, empathetic copy.

  • In collaboration with some of the most visionary agency and tech companies in the world, lead and contribute to teams responsible for results-driven, precision communication.
  • Build persuasive connections with audiences to achieve buy-in on products and services that have gone on to become ubiquitous within their markets on a global scale.
  • Accounts and campaigns have included: Snapchat for Business (SMB), Google AdWords (SMB acquisition and retention); Avid Technology’s Pro Tools and control-surface hardware (launches and cross-product support); Kodak Gallery (customer acquisition and retention); PayPal (merchant DM); and SGI (Developer Program internal and external comms).
  • 360-degree experience in all forms of marketing writing, from DM and web copy to video scripts and white papers.

SNAP, INC. • 2022 - Present

Contract Senior Copywriter

Principal copywriter for Global SMB, focused on blog creation, Snapchat for Business website copy, and other campaign-focused marketing and sales collateral (primarily email).

Highlight accomplishment: Fleshed out blog library with over 100 articles and counting.

snapchat.com

Founder, Creative Director, Senior Copywriter

Provide empowering, brand-enhancing creative and consulting services — including copywriting/editing, content creation and management, web and graphic design, social marketing, video scripting, SEO, UX, and event support — to businesses (startups to major corporations), entrepreneurs, entertainers, and artists.

Highlight accomplishment: Creative marketing and brand support for over 100 businesses.

nationalrevue.com

Senior Marketing Copywriter, Associate Creative Director

Propelled the world-class Google AdWords brand via management of a small creative team responsible for execution of major marketing initiatives and campaigns. Primary contributor to brand, strategy, UX, and creative-direction decisions; championed presentation and negotiation facets.

Highlight accomplishment: Instrumental in helping to define and implement the foundational marketing processes, programs, and campaigns supporting the Google AdWords SMB (Small/Medium Business) program — a $4 billion slice of Google’s revenue pie at the time.

epsilon.com

Senior Marketing Writer, Product Specialist

Concepting and copy for all product marketing and sales collateral addressing pro, intermediate, and consumer audiences. Translated highly technical information for B2B and B2C audiences, suitable for external and internal consumption in an era of substantial industry sea change — via email, web, signage, brochure, white paper, and video-script copy. Introduced and nurtured higher standards of quality, and improved company and product perception within the industry.

Highlight accomplishment: Successful rollout of the Pro Tools ACCEL digital recording platform and VENUE digital mixing consoles, major disruptors globally recognized as the standard of excellence at the time.

avid.com

Copywriter, Content Manager, Webmaster

Refined, conveyed and managed the voice of SGI’s global Developer Program during the company’s heyday. Managed production for the Program’s internal and external web properties and collateral. Managed research and production teams of 5-15 contractors.

Highlight accomplishment: Self-taught webmaster for the Program upon the Web’s coming of age.

  • University of California, Davis (1984-86) – Rhetoric, Religious Studies
  • De Anza College (1986-88) – Associate of Arts degree, Liberal Arts
  • California Polytechnic State University, San Luis Obispo (1988-91) – English Literature, Religious Studies, Physical Education

  • The Klown: Renaissance ape; touring performer, DJ, and musician; event producer
  • Performer and special-projects agent for Vau de Vire Society
  • Creative director/founder of the Red Nose District and Gooferville performance camps at the Burning Man festival (14 years running)
  • Heavy into the Bay Area indie circus, indie music and underground scenes
  • Inventor, adventurer, studier and lover of life