RÉSUMÉ

25 years of broad, professional copywriting experience, primarily in high tech and advertising, both corporate and agency
Founding team member of, and primary contributor to, Epsilon’s Google AdWords SMB Program account (a $4 billion segment of their business), SGI’s Developer Program, and Avid Technology’s industry-leading Pro Tools TDM & LE product families
Proven expertise in forward-thinking email marketing and short- and long-form web copy (B2B and B2C), plus content strategy, brand support, UX, and SEO
Adept at engaging, synergizing and converting eclectic audiences, crafting rewarding experiences, conveying value, and inspiring customer action and loyalty

Founder, Creative Director, Senior Copywriter

Amplify brands, products, and services by writing and editing compelling marketing, sales and branding materials for a wide variety of clients, from major corporate and advertising businesses to solo entrepreneurs and artists
Provide empowering marketing consulting/contractual services to businesses, entertainers, and artists: content creation and management, web and graphic design, social marketing, and event production
Manage small teams of writers, researchers, designers, and developers as needed to complete projects on time, on budget, and in accordance with clients’ goals and expectations

Senior Marketing Copywriter, Associate Creative Director

Instrumental in helping to define and implement the foundational marketing processes, programs, and campaigns supporting the Google AdWords SMB (Small/Medium Business) program — at the time, a $4 billion slice of Google’s revenue pie
Managed a small creative team responsible for world-class execution of initiatives aligned with propelling the world-class Google AdWords brand
Primary contributor to brand, strategy, UX and creative-direction decisions; championed presentation and negotiation facets
Crafted, edited, proofed and approved copy for various targeted marketing collateral, email campaigns, and website projects for AdWords, plus Google Partners and Google My Business

Senior Marketing Writer, Product Specialist

One of two copywriters responsible for concepting and crafting copy for all of Digidesign’s (now Avid) product marketing for pro, intermediate and novice audiences: email, web, ads, brochures, sales collateral, articles, newsletters, datasheets, news/blog items, packaging, white papers, etc.
Successfully migrated highly technical information to sales and marketing collateral suitable for external (B2B and B2C) and internal consumption in an era of substantial industry sea change
Along with managing a perpetually heavy workload, introduced and nurtured higher standards of quality, and improved company and product perception within the industry
Authored presentations and presented industry-standard digital-audio recording products at tradeshows and workshops

Copywriter, Content Manager, Webmaster

Refined, conveyed and managed the voice of SGI’s Developer Program during the company’s heyday (supercomputing: 2nd in the world behind Sun Microsystems)
Self-taught webmaster for the Program upon the Web coming of age in 1994
Crafted copy and graphical content and managed production for the Program’s internal / external web properties and collateral in keeping with SGI’s brand standards
Managed research and production teams of 5-15 contractors; developed and managed positive, high-functioning relationships with internal stakeholders and external vendors
Migrated highly technical information to marketing collateral suitable for internal and/or external consumption (B2B and some B2C)

University of California, Davis (1984-86) – Rhetoric, Religious Studies
De Anza College (1986-88) – Associate of Arts degree, Liberal Arts
California Polytechnic State University, San Luis Obispo (1988-91) – English Literature, Religious Studies, Physical Education

The Klown: Renaissance ape; touring performer, DJ, and musician; event producer
Founder, producer, and social and creative director for Trapeze Worldwide, an internationally acclaimed bass music and burlesque showcase and dance party
Performer and special-projects agent for Vau de Vire Society
Creative director/founder of the Red Nose District and Gooferville performance camps at the Burning Man festival (14 years running)
Heavy into the San Francisco indie circus, indie music and underground scenes
Inventor, adventurer, studier and lover of life